International Journal of Civil Engineering and Technology (IJCIET)

Source ID:00000001
Volume 9, Issue 13,December 2018, Pages 890-898, Page Count - 9

COMPARISON OF METHODS FOR DETERMINING THE COMPETITIVENESS OF ENTERPRISES TO DETERMINE MARKET STRATEGY

Svitlana Bondarenko (1) Iryna Liganenko (2) Olga Kalaman (3) Liubov Niekrasova (4)

(1) Department of Economic Management of Natural Resources, Institute of Market Problemsand Economic-Ecological Research, National Academy of Sciences of Ukraine, Odessa, Ukraine.
(2) Pridunai branch, Interregional Academy of Personnel Management, Kiev, Ukraine.
(3) Department of Management and Logistics, Odessa National Academy of Food Technologies, Odessa, Ukraine.
(4) Department of Economics of Industry, Odessa National Polytechnic University, Shevchenko, Odessa, Ukraine.

Manuscript ID:- 00000-21089
Access Type : Open Access
Read Full Article


Cite this article:Svitlana Bondarenko,Iryna Liganenko,Olga Kalaman,Liubov Niekrasova,  Comparison Of Methods For Determining The Competitiveness Of Enterprises To Determine Market Strategy, International Journal of Civil Engineering and Technology(IJCIET), 2018, 9(13), PP.890-898

Manuscript Level Metrics (MLM)

Views Downloads Citations Cited References Social Shares
58 19 5 0

Abstract

Competition is the driving force behind the development of objects and market players. The ultimate goal of any enterprise is to achieve certain results in a competitive struggle, depending on the competitiveness of the company's goods and services, that is, on how much they are better compared to their counterparts. The success of a company's competitive advantages can be assessed by fully assessing the strengths and weaknesses of the company's position in the competition and comparing the results of the analysis with those of competitors. Analysis can be done using analytical or/and graphical way. The article discusses key success factors (or competitive advantages) and on the example of the enterprise, the two of methods for determining the competitiveness (analytical, graphical) are compared.
Author Keywords
Analytical Method Graphical Method Competitiveness
Index Keywords
Key success factors Dairy products Enterprises
Acknowledgement
The publication contains the results of studies conducted by President’s of Ukraine grant for competitive project ? 0118U005233 «Formation mechanisms of strategic management in national security of Ukraine area based on innovation system systemic stability» of the State Fund for Fundamental Research.


ISSN Print: 0976-6308 ISSN Online: 0976-6316
Source Type: Journals Document Type: Journal Article
Publication Language: English DOI: 10.34218/IJCIET.09.13.2018.089
Abbreviated Journal Title: IJCIET Access Type: Open Access
Publisher Name: IAEME Publication Resource Licence: CC BY-NC
Major Subject:Social Sciences and Humanities Subject Area classification: Business, Management and Accounting
Subject area: Marketing Management Source: SCOPEDATABASE

References (13)
  1. Svitlana Anatoliivna Bondarenko, Igor Ivanovych Savenko, Iryna Oleksandrivna Sedikova, Kateryna Volodymyrivna Kucherenko,
    THE GRADING OF THE LEVEL OF REMUNERATION AS A MOTIVATIONAL MECHANISM
    (2018)International Journal of Civil Engineering and Technology,, Volume 9, Issue 11, Page No 1384-1394,
  2. Bondarenko S., Liganenko I.
    Background and problem aspects of innovative development the industrial enterprises of Ukraine
    (2018)Transformational processes the development of economic systems in conditions of globalization: scientific bases, mechanisms, prospects, Page No 23-31,
  3. L. A. Niekrasova, A. V. Khristova
    The formation of resource-saving model of enterprise development
    (2017)Economics: realities of time, Volume 2, Issue 2, Page No 79-84,
    http://economics.opu.ua/files/archive/2017/No2/79.pdf

  4. Kalaman, O., Volodina, O., & Mandrikin, D
    Innovative development strategy formation of the modern enterprise
    (2018)Food Industry Economics, Volume 10, Issue 2,
    DOI: https://doi.org/10.15673/fie.v10i2.963

  5. Nikishyna O.V., Bondarenko S.A., Liganenko I.V
    The development of grape growing and gardening in Odessa region (logistic approach)
    (2018)Innovative management : theoretical, methodical, and applied grounds : collective monograph, Page No 140-151,
  6. Iryna Bashynska, Volodymyr Filippov, Nadiia Novak,
    Smart Solutions: Protection NFC Cards With Shielding Plates
    (2018) International Journal of Civil Engineering and Technology,, Volume 11, Issue 9, Page No 1063-1071,
  7. Elia Ardyan, Andri Nurtantiono, Budi Istiyanto, Ginanjar Rahmawan,
    Green Innovation Capability as Driver of Sustainable Competitive Advantages and SMEs Marketing Performance
    (2017)International Journal of Civil Engineering and Technology,, Volume 8, Issue 8, Page No 1114–1122,
  8. Wahyu Setiyaningrum, Jasanta Peranginangin,
    Convergent Strategy towards Competitive and Sustainability Competitive Advantages in Online Media Competition
    (2018)International Journal of Civil Engineering and Technology,, Volume 9, Issue 1, Page No 499-507,
  9. S. Bondarenko
    Synergetic management as a management technology of enterprise innovative development
    (2017)Journal of Applied Management and Investments, Volume 6, Issue 4, Page No 223-230.,
  10. Porter M
    Strategy and the Internet
    (2001), Page No 62-78,
  11. I. Bashynska
    Using SMM by industrial enterprises
    (2018)Actual Problems of Economics, Volume 186, Issue 12, Page No 360-369,
  12. Bashynska I.O.
    Using the method of expert evaluation in economic calculations
    Actual Problems of Economics, Volume 7, Issue 169, Page No 408-412,
  13. TOP-10 manufacturers of dairy and milk products 2017
    (2017),
    https://latifundist.com/rating/top-10-proizvoditelej-molochnoj-i-molokosoderzhashchejproduktsii-2017