International Journal of Civil Engineering and Technology (IJCIET)

Source ID:00000001
Volume 8, Issue 8,August 2017, Pages 1114-1122, Page Count - 9

GREEN INNOVATION CAPABILITY AS DRIVER OF SUSTAINABLE COMPETITIVE ADVANTAGES AND SMES MARKETING PERFORMANCE

Elia Ardyan (1) Andri Nurtantiono (2) Budi Istiyanto (3) Ginanjar Rahmawan (4)

(1) Management Program, Sekolah Tinggi Ilmu Ekonomi, Indonesia.
(2) Sekolah Tinggi Ilmu Ekonomi, Indonesia.
(3) Sekolah Tinggi Ilmu Ekonomi, Indonesia.
(4) Sekolah Tinggi Ilmu Ekonomi, Indonesia.

Manuscript ID:- 00000-63988
Access Type : Open Access
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Cite this article:Elia Ardyan,Andri Nurtantiono,Budi Istiyanto,Ginanjar Rahmawan,  Green Innovation Capability As Driver Of Sustainable Competitive Advantages And Smes Marketing Performance, International Journal of Civil Engineering and Technology(IJCIET), 2017, 8(8), PP.1114-1122

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Abstract

The purpose of this study was to test the capability of green innovation as the driving factors of sustainable competitive advantage and SMEs marketing performances. Samples in this study were 151 owners of SMEs. The selected sample were SMEs which focused on environmental concerns. The analysis used in this study was the structural equation modeling. To analyze the data, the AMOS version 20 was used as a tool for testing data. The results of this study indicated that (1) the relationship learning and culture of proactive green innovation can improve the relationship learning significantly, (2) green innovation capability is able to improve sustainable competitive advantage significantly, and (3) sustainable competitive advantage can improve SMEs marketing performance significantly. Managerial implication in this research are as follows: (1) to improve green innovation capabilities, proactive culture is needed in developing greening in business. (2) Green innovation capabilities will increase if the SMEs focus on relationship learning.
Author Keywords
Relationship Learning Culture of Proactive Green Innovation Green Innovation Capability Sustainable Competitive Advantage And Smes Marketing Performance


ISSN Print: 0976-6308 ISSN Online: 0976-6316
Source Type: Journals Document Type: Journal Article
Publication Language: English DOI:
Abbreviated Journal Title: IJCIET Access Type: Open Access
Publisher Name: IAEME Publication Resource Licence: CC BY-NC
Major Subject:Physical Sciences Subject Area classification: Environmental Science
Subject area: Environmental Engineering Source: SCOPEDATABASE