International Journal of Civil Engineering and Technology (IJCIET)

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Volume 9, Issue 1,January 2018, Pages 499-507, Page Count - 9

CONVERGENT STRATEGY TOWARDS COMPETITIVE AND SUSTAINABILITY COMPETITIVE ADVANTAGES IN ONLINE MEDIA COMPETITION

Wahyu Setiyaningrum (1) Jasanta Peranginangin (2)

(1) Communication Science Department, Universitas Diponegoro, Semarang, Indonesia.
(2) Islamic Economic and Business Department, Institut Agama Islam Negeri Surakarta, Central Java, Indonesia.

Manuscript ID:- 00000-67742
Access Type : Open Access
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Cite this article:Wahyu Setiyaningrum,Jasanta Peranginangin,  Convergent Strategy Towards Competitive And Sustainability Competitive Advantages In Online Media Competition, International Journal of Civil Engineering and Technology(IJCIET), 2018, 9(1), PP.499-507

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Abstract

Strategy convergent is an integration of all resources towards competitive and sustainability advantages. In practice, convergent strategy in media business applies to combining all media and channels into a single mix, in terms of either newsroom, newsgathering, or contain convergences. This study applied qualitative methodology combined with literature study. Interviews were performed with media owners to obtain the real pictures of the practicality of the convergent strategy. The study found managerial implications that could be applicable in developing the media business towards a sustainable competitive advantage.
Author Keywords
Convergent strategy Newsroom convergence Newsgathering convergence Sustainability competitive advantage


ISSN Print: 0976-6308 ISSN Online: 0976-6316
Source Type: Journals Document Type: Journal Article
Publication Language: English DOI:
Abbreviated Journal Title: IJCIET Access Type: Open Access
Publisher Name: IAEME Publication Resource Licence: CC BY-NC
Major Subject:Physical Sciences Subject Area classification: Engineering and Technology
Subject area: Media Technology Source: SCOPEDATABASE