Volume 9, Issue 10,October 2018, Pages 53-63, Page Count - 11
FACTORS INFLUENCING CONSUMERS` CAR PURCHASING DECISION IN INDIAN AUTOMOBILE INDUSTRYT. Dhanabalan (1) K. Subha (2) R. Shanthi (3) A. Sathish (4)
(1) Adjunct Faculty, Department of Logistics Management, Alagappa University, Karaikudi, India.
(2) Adjunct Faculty, Department of Logistics Management, Alagappa University, Karaikudi, India.
(3) Assistant Professor, Department of Business Administration, Alagappa University College of Arts and Science, Paramakudi, India.
(4) Researcher Scholar, Alagappa Institute of Management, Alagappa University, Karaikudi, India.
Manuscript ID:- 00000-40942
Access Type : Open Access
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Cite this article:T. Dhanabalan,K. Subha,R. Shanthi,A. Sathish, Factors Influencing Consumers` Car Purchasing Decision In Indian Automobile Industry, International Journal of Mechanical Engineering and Technology(IJMET), 2018, 9(10), PP.53-63
The objective of the paper is to study the attributes which mostly affecting the purchase decision of the automobile consumer. Presently Indian automobile industry is full of competition due to availability of national and foreign brands and increasing pre and post-sales expectation among the customers. The study has been conducted in Tamilnadu. A total of 547 customers who have purchased the cars, were contacted for data collection. The study is based on primary and secondary data. Structural Equation Model has been used to analyze data. It was found from the results of the research that the targeted research variable customer perceived value was positively influenced by brand, price, quality, design, utility, technical consideration. And all these factors have compelled the customer to select and buy the car.
Perceived Value; Brand; Price; Quality; Design; Technical Consideration
|ISSN Print: 0976-6340||ISSN Online: 0976-6359|
|Source Type: Journals||Document Type: Journal Article|
|Publication Language: English||DOI:|
|Abbreviated Journal Title: IJMET||Access Type: Open Access|
|Publisher Name: IAEME Publication||Resource Licence: CC BY-NC|
|Major Subject:Social Sciences and Humanities||Subject Area classification: Business, Management and Accounting|
|Subject area: Marketing Management||Source: SCOPEDATABASE|