International Journal of Management (IJM)

Source ID:00000011
Volume 11, Issue 10,October 2020, Pages 478-497, Page Count - 20

IMPACT OF CSR ACTIVITIES OF CORPORATE COMPANIES ON DIFFERENT AREAS OF INCLUSIVE GROWTH – AN EMPIRICAL ANALYSIS

K Jagannathan (1) C. Vethirajan (2)

(1) Ph.D., Research Scholar, Department of Corporate Secretary ship, School of Management, Alagappa University, Karaikudi, Tamil Nadu, India.
(2) Professor and Head, Department Corporate Secretaryship, School of Management, Alagappa University, Karaikudi, Tamil Nadu, India.

Manuscript ID:- 00000-08495
Access Type : Open Access
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Cite this article:K Jagannathan,C. Vethirajan,  Impact Of Csr Activities Of Corporate Companies On Different Areas Of Inclusive Growth – An Empirical Analysis, International Journal of Management(IJM), 2020, 11(10), PP.478-497

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Abstract

This research paper has been made an attempt on Impact of CSR Activities of Corporate Companies on Different areas of Inclusive Growth. In order to be socially responsible, first, a company should be responsible to itself as well as to its shareholders. Often, companies that involve in CSR activities have grown their business to the point where they can give back to society. For large corporations, the CSR is primary business strategy. The CSR can take many forms depending on the company and industry. Through CSR programs, philanthropy and volunteer efforts, business organizations can benefit society while building image and boosting their own brands. In India, the CSR has started emerging as new concept and it has attracted the attention of not only corporates but also the attention of society on the whole. Its role on inclusive growth of a country is also important. So, in this scenario, the present study would be much significance in highlighting CSR role in determining the inclusive growth in the country. The present study would also be helpful in providing comprehensive understanding of the CSR adopted by the corporate companies in India. Sample size for the present study is fixed at 500 , The sampling technique used for selection of survey respondents from the beneficiary population is non-probability snowball sampling technique. This sampling technique is commonly used in social sciences when investigating hard-to-reach groups. The researcher has first identified one beneficiary group and after collecting the data from them, they are requested to nominate another beneficiary group known to them. So, the sample increases in size like a rolling snowball. Snowball sampling can be effective when a sampling frame is difficult to identify. To collect the data from the selected respondents, questionnaire instruments are used and the process of collecting data involves face to face interviews. Some of the statistical tools used for the study such as Descriptive Statistics, Cross tabulation Analysis and Chi-square Analysis, Reliability / Item Analysis, Exploratory Factor Analysis, Confirmatory Factor Analysis, Independent sample t-Test, One-way ANOVA, Discriminant Analysis, Canonical Correlation Analysis. In this research conclude that the corporate companies had been playing significant role through CSR activities towards inclusive growth in their areas.
Author Keywords
Effective implementation of CSR CSR Impact Inclusive Growth and Corporate Companies
Acknowledgement
The Author K. JAGANNATHAN , Ph.D., Research Scholar, Department of Corporate Secretaryship, School of Management, Alagappa University, Karaikudi – 630 004, Tami Nadu. India and the Corresponding Author Dr. C. VETHIRAJAN, Professor and Head, Department Corporate Secretaryship, School of Management, Alagappa University, Karaikudi – 630 004, Tami Nadu, India has greatly acknowledged under RUSA Phase 2.0 Scheme. Under Theme Based Research Project Financially Assistance and Sanctioned by MHRD New Delhi.


ISSN Print: 0976-6502 ISSN Online: 0976-6510
Source Type: Journals Document Type: Journal Article
Publication Language: English DOI: 10.34218/IJM.11.10.2020.046
Abbreviated Journal Title: IJM Access Type: Open Access
Publisher Name: IAEME Publication Resource Licence: CC BY-NC
Major Subject:Social Sciences and Humanities Subject Area classification: Business, Management and Accounting
Subject area: Organizational Behavior and Human Resource Management Source: SCOPEDATABASE

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