International Journal of Management (IJM)

Source ID:00000011
Volume 11, Issue 12,December 2020, Pages 1511-1526, Page Count - 16


Rajeev Samuel (1) Shefali Tiwari (2)

(1) Director, Amity Business School, Amity University, Noida, Uttar Pradesh, India.
(2) Professor, Shri Raojibhai Gokalbhai Patel Gujarati Professional Institute of Management, Devi Ahilya Vishwavidyalaya, Madhya Pradesh, India.

Manuscript ID:- 00000-42508
Access Type : Open Access
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Cite this article:Rajeev Samuel,Shefali Tiwari,  Social Media: Does It Innovate And Work?, International Journal of Management(IJM), 2020, 11(12), PP.1511-1526

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  Social media are fundamentally varying the way we communicate, collaborate, consume, and create. The drive of this study is to represent one of the most transformative impressions of information technology on business and stimulate innovative investigations of the af iliation between social media and business transformation. The main purpose is to focus on time spent on social media and attempt to examine its impact on stress level, productivity, job satisfaction, peer support.


  It is an experimental study. The data was gathered from service sector across India. The data was gathered from 502 employees before implementation of initiative of spending time on social media as well as after the implementation of the initiative. Before and after experimental design was employed and hence two group dependent ttest was used. For analysing impact correlation and simple regression were employed.


  The study has focussed on impact of time spent on social media and found that stress level, peer support, productivity are all influenced by its usage. Whereas job satisfaction is unaf ected by it. Time spent was further checked for gender and age groups of employees. It was found that both genders equally spent time. But there was significant dif erence in time spent on social media among dif erent age groups.


  The stress level is reduced, peer support is increased and productivity of employees is also increased. Such results are obtained as the interaction becomes healthy among employees and they move towards the creative and innovative ideas that have impacted on their job. The present study has determined the relevance, benefits, and hazards of employing social media

Author Keywords
Before and After Experimental Design Job Satisfaction Peer Support Productivity Social Media Stress

ISSN Print: 0976-6502 ISSN Online: 0976-6510
Source Type: Journals Document Type: Journal Article
Publication Language: English DOI: 10.34218/IJM.11.12.2020.137
Abbreviated Journal Title: IJM Access Type: Open Access
Publisher Name: IAEME Publication Resource Licence: CC BY-NC
Major Subject:Social Sciences and Humanities Subject Area classification: Business, Management and Accounting
Subject area: Management of Technology and Innovation Source: SCOPEDATABASE

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