International Journal of Management (IJM)

Source ID:00000011
Volume 11, Issue 12,December 2020, Pages 1511-1526, Page Count - 16

SOCIAL MEDIA: DOES IT INNOVATE AND WORK?

Rajeev Samuel (1) Shefali Tiwari (2)

(1) Director, Amity Business School, Amity University, Noida, Uttar Pradesh, India.
(2) Professor, Shri Raojibhai Gokalbhai Patel Gujarati Professional Institute of Management, Devi Ahilya Vishwavidyalaya, Madhya Pradesh, India.

Manuscript ID:- 00000-42508
Access Type : Open Access
Read Full Article


Cite this article:Rajeev Samuel,Shefali Tiwari,  Social Media: Does It Innovate And Work?, International Journal of Management(IJM), 2020, 11(12), PP.1511-1526

Manuscript Level Metrics (MLM)

Views Downloads Citations Cited References Social Shares
35 17 0 0

Abstract

PURPOSE

  Social media are fundamentally varying the way we communicate, collaborate, consume, and create. The drive of this study is to represent one of the most transformative impressions of information technology on business and stimulate innovative investigations of the af iliation between social media and business transformation. The main purpose is to focus on time spent on social media and attempt to examine its impact on stress level, productivity, job satisfaction, peer support.

METHODOLOGY

  It is an experimental study. The data was gathered from service sector across India. The data was gathered from 502 employees before implementation of initiative of spending time on social media as well as after the implementation of the initiative. Before and after experimental design was employed and hence two group dependent ttest was used. For analysing impact correlation and simple regression were employed.

RESULTS

  The study has focussed on impact of time spent on social media and found that stress level, peer support, productivity are all influenced by its usage. Whereas job satisfaction is unaf ected by it. Time spent was further checked for gender and age groups of employees. It was found that both genders equally spent time. But there was significant dif erence in time spent on social media among dif erent age groups.

CONCLUSION

  The stress level is reduced, peer support is increased and productivity of employees is also increased. Such results are obtained as the interaction becomes healthy among employees and they move towards the creative and innovative ideas that have impacted on their job. The present study has determined the relevance, benefits, and hazards of employing social media


Author Keywords
Before and After Experimental Design Job Satisfaction Peer Support Productivity Social Media Stress

ISSN Print: 0976-6502 ISSN Online: 0976-6510
Source Type: Journals Document Type: Journal Article
Publication Language: English DOI: 10.34218/IJM.11.12.2020.137
Abbreviated Journal Title: IJM Access Type: Open Access
Publisher Name: IAEME Publication Resource Licence: CC BY-NC
Major Subject:Social Sciences and Humanities Subject Area classification: Business, Management and Accounting
Subject area: Management of Technology and Innovation Source: SCOPEDATABASE

References (35)
  1. Allen, R
    Factors influencing the usage of social networking websites amongst young, professional South Africans
    (2008)South Africa: University of Pretoria,
    http://hdl.handle.net/2263/23305

  2. Acquaah, M
    Managerial social capital, strategic orientation, and organizational performance in an emerging economy
    (2008)Strategic Management Journal, Volume 28, Issue 12, Page No 1235-1255,
  3. Aguenza,BB, Som, APM
    Motivational Factors of Employee Retention and Engagement in Organizations
    (2012)International Journal of Advances in Management and Economics, Volume 1, Issue 6, Page No 88-95,
  4. Barker, V
    Older adolescents` motivations for social network site use: The influence of gender, group identity, and collective self-esteem
    (2009)Cyber Psychology and Behavior, Volume 12, Issue 2, Page No 209-213,
    DOI: doi.org/10.1089/cpb.2008.0228

  5. Buratti, N., Parola, F. and Satta, G
    Insights on the adoption of social media marketing in B2B services
    (2018)The TQM Journal, Volume 30, Issue 5, Page No 490-529,
  6. Cha J
    Factors affecting the frequency and amount of social networking site use: Motivations, perceptions, and privacy concerns
    (2010)First Monday, Volume 15, Issue 12, Page No 2-16,
  7. Dawson, P
    Understanding organizational change: The contemporary experiences of people at work
    (2003),
  8. Dutta, D
    Tweet Your Tune — Social Media, the New Pied Piper in Talent Acquisition
    (2014)Vikalpa, Volume 39, Issue 3, Page No 93-104,
  9. Edosomwan, S., Prakasan, S. K., Kouame, D., Watson, J., & Seymour, T
    The history of social media and its impact on business
    (2011)Journal of Applied Management and Entrepreneurship, Volume 16, Issue 3, Page No 79-91,
  10. Evans, D
    Social Media Marketing: An Hour a Day
    (2012),
  11. Ferreira, A., & Du Plessis, T
    Effect of online social networking on employee productivity
    (2009)Peer Reviewed Article, Volume 11, Issue 1, Page No 1-16,
  12. Flap, H., & Volker, B
    Goal specific social capital and job satisfaction effects of different types of networks on instrumental and social aspects of work
    (2001)Social Networks, Volume 23, Issue 4, Page No 297-320,
  13. Kaplan, A. M. and Haenlein, M
    Users of the Worlds, Unite: The Challenges and Opportunities of Social Media
    (2010)Business Horizons, Volume 53, Issue 1, Page No 59-68,
  14. Kaul, A. and Chaudhri, V
    Social Media: The New Mantra for Managing Reputation
    (2015)Vikalpa. The Journal for Decision Makers, Volume 40, Issue 4, Page No 455–491,
  15. Kaur, T. and Zafar, S
    Impact of Social Media on HR Functions: A Review
    (2014)Prabandhan: Indian Journal of management, Volume 7, Issue 3, Page No 26-34,
  16. Lee, J., Lee, M., & Choi, H
    Social network games uncovered: Motivations and their attitudinal and behavioral outcomes
    (2012)Cyber psychology, Behavior, and Social Networking, Volume 15, Issue 12, Page No 643-648,
  17. Leftheriotis, I., & Giannakos, M
    Using social media for work: Losing your time or improving your work?
    (2014)Computers in Human Behavior, Volume 31, Issue 1, Page No 134-142,
  18. Livingstone, S
    Taking risky opportunities in youthful content creation: Teenagers` use of social networking sites for intimacy, privacy and self-expression
    (2008)New Media and Society, Volume 10, Issue 3, Page No 393-411,
  19. Mangold, W., & Faulds, D
    Social Media: The new hybrid element of the promotion mix
    (2009)Business Horizons, Volume 52, Issue 4, Page No 357-365,
  20. Menayes Jamal J
    Motivations for Using Social Media: An Exploratory Factor Analysis
    (2015)International Journal of Psychological Studies, Volume 7, Issue 1, Page No 43-50,
    DOI: doi,org/10.5539/ijps.v7n1p43

  21. Munene, A. G., & Nyaribo, Y. M
    Effect of Social Media Predication in the Workplace on Employee Productivity
    (2013)International Journal of Advances in Management and Economics, Volume 2, Issue 2, Page No 141-150,
  22. Papacharissi Z, Rubin A.M
    Predictors of internet use
    (2000)Journal of Broadcasting and Electronic Media, Volume 44, Issue 2, Page No 175–196,
  23. Ray,S.K., Saeed, M
    Mobile learning using social media platforms: An empirical analysis of users' behaviours
    (2015)International Journal of Mobile Learning and Organisation, Volume 9, Issue 3, Page No 258,
    DOI: doi.org/10.1504/IJMLO.2015.074212

  24. Raymer, K
    The effects of social media sites on self-esteem
    (2015)Theses and Dissertations, Page No 284,
    https://rdw.rowan.edu/etd/284

  25. Golder, S.A., Wilkinson, D. M. and Huberman, B.A
    Rhythms of social interaction: Messaging within a massive online network
    (2007), Page No 41-66,
    DOI: doi.org/10.1007/978-1-84628-905-7_3

  26. Razmerita, L., Kirchner, K. and Nabeth, T
    Social Media in Organizations: Leveraging personal and collective knowledge processes
    (2014)Journal of Organizational Computing and Electronic Commerce, Volume 24, Issue 1, Page No 74-93,
  27. Sinan Aral, Dellarocas, C., Godes, D
    Introduction to the Special Issue-Social Media and Business Transformation: A Framework for Research
    (2013)Information Systems Research, Volume 24, Issue 1,
    DOI: https://doi.org/10.1287/isre.1120.0470

  28. Shirky, C
    Here comes everybody: The power of organizing without organizations
    (2008),
  29. Subrahmanyam K., Reich S. M., Waechter N., Espinoza G
    Online and offline social networks: Use of social networking sites by emerging adults
    (2008)Journal of Applied Developmental Psychology, Volume 29, Issue 6, Page No 420–433,
  30. Tiwari,S., Samuel, R
    An Analytical Study on Investors Perception towards Credit Rating Agencies
    (2020)Journal of Xi`an University of Architecture & Technology, Volume 12, Issue 3, Page No 4089-4095,
  31. Tiwari, Gupta, V
    A Demographic Study on Perception, Attitude and Purchase Intention Towards Private Label Products in Oman
    (2017)South Asia Journal of Multidisciplinary Studies, Volume 3, Issue 6, Page No 76-80,
  32. Tolly Katlyn
    Explaining why young adults use Myspace and Facebook through uses and gratifications theory
    (2014)Human Communication, Volume 12, Issue 2, Page No 215-229,
  33. Van Zyl
    The impact of social networking 2.0 on organizations
    (2009)The Electronic Library, Volume 27, Issue 6, Page No 906–918,
  34. Shilu Varghese, K. Thriveni Kumari,
    Effect of Social Media on Employee Productivity in Education Sector
    (2018)International Journal of Engineering and Management Research,, Volume 8, Issue 1, Page No 146- 149,
  35. Yadav, M
    Social Media as a Marketing Tool: Opportunities and Challenges
    (2017)Indian Journal of Marketing, Volume 47, Issue 3, Page No 16-28,
    DOI: doi.org/10.17010/ijom/2017/v47/i3/